[05] ladurée

3D/product design
packaging
branding
june 2022
The aim of this project was to create distinctive packaging for a limited collection of coffees, by devising a visual identity and associated graphics. The proposal was based on a fictitious collaboration with La Durée, a brand synonymous with luxury and elegance. The collection features five of the world's most prestigious coffees, each with its own packaging designed to tell the unique story of its origin.

Balancing luxury,
practicality
and sustainability.

Each box tells the story of the coffee it contains, highlighting its country of origin. The graphic design focuses on the map of each country, an overview of its history, and visual elements evoking its cultural universe. This visual storytelling allows customers to connect more deeply with each coffee, discovering the traditions and terroirs that have shaped them.

mimetism

The design is inspired by the five-petal coffee flower, symbolizing the five coffee varieties featured in this collection. The sleek, minimalist aluminum base is designed to hold the five cans of coffee, each identified by a distinctive color. An integrated ring allows the base to be moved easily, even when full.
Rendu 3D de la boîte de café la Durée "Black ivory"

Eco-responsibility
and user experience

The eco-responsible dimension of the project is reinforced by the use of sustainable aluminum packaging.
Customers can refill their boxes in-store, minimizing waste and contributing to an environmentally-friendly approach, while retaining the luxury of the La Durée brand.