[04] mi'o

UI design

web design

branding

February 2023

Mi'o is a website redesign and visual identity project for a Paris-based architecture agency.
The main objective was to modernize the brand image while improving the user experience on the site, in order to make it more accessible and attractive to the agency's customers. My role, as a product designer with a focus on branding,
was to rethink the agency's visual identity in line with the new interface, as well as adapting the interface to mobile.

The logotype, which had become a little dull and dated,
needed updating. We therefore opted for a resolutely modern Grotesk typography, to reflect our quest for contemporaneity.
In addition, we simplified the brand name, keeping only “Mi'o”, to reinforce its visual impact while asserting our identity with greater freshness and dynamism.

Before and after

Originally, the brand identity lacked cohesion, and the site's structure felt rigid, making navigation less intuitive.
We introduced a modern, modular design system that aligns with the agency’s architectural values, bringing clarity and fluidity to the interface.
By adopting a minimalist and unstructured approach, we freed up visual space, allowing for a more breathable layout where each element serves a purpose.
This transformation ensures a seamless user experience while elegantly showcasing the architectural projects.

mobile experience

To complement the website, we developed a web-app to optimize the user experience on mobile devices. The width limitation on smartphone screens has been compensated for by fluid vertical navigation, encouraging content scrolling and exploration. The mobile experience is aligned with the same design concepts as the main site, guaranteeing visual and functional continuity.

[04] mi'o

Clear Design,
Bold Architecture.

Before and after

mobile experience

A young designer striving to create, innovate, and collaborate.

just reach out !

currently based in toronto, ontario.

[04] mi'o

Clear Design, Bold Architecture.

Before and after

mobile experience

A young designer striving to create, innovate, and collaborate.

just reach out !

currently based in toronto, ontario.

Clear Design,
Bold Architecture.