For two years, I had the opportunity to work as a work-study graphic designer at Retail Renault Group, a subsidiary of the Renault group specializing in the sale of new and used vehicles, as well as after-sales and repair services. This experience enabled me to discover the workings of a large company in the automotive industry, a world that is both dynamic and demanding.
From September 2022 to September 2024
Role : Graphic design, print, motion design and illustration
Softwares : Photoshop, AfterEffect and Illustrator
Although my main role was that of graphic designer, my contribution to the smooth running of this well-known company's operations gave me great satisfaction. I had the chance to collaborate on the promotion of vehicles and events, with the aim of visually translating the ambitions and image of the Renault brand.
This work involved adapting visuals to a variety of media, from social networks and websites to dynamic advertising inserts and print media.
My work mainly involved creating and adapting communication visuals for campaigns promoting the various vehicle models and events organized by Retail Renault Group. Whether it was illustrations for social networks, magazine inserts or dynamic online advertising, I made sure that each medium faithfully reflected the brand's image.
As a member of the Renault group, I also had the opportunity to work on visuals for Alpine, the group's sports brand. This collaboration included designing visuals for social networks, illustrations for chestnuts, as well as creating promotional material for various Alpine-related events.
Part of my job was dedicated to creating a variety of print media, from flyers to large-scale tarpaulins, to promote the dealerships and new RNLT boutiques. Each visual had to meet the strict standards of the Renault group's visual identity, while remaining attractive and striking for the target audience.
Design and production of visuals for a wide range of platforms (social networks, websites, print)
Contribution to the promotion of vehicles and events, ensuring graphic consistency between the various campaigns
Active participation in Alpine's visual communications, reinforcing the brand's reputation as a sporting brand
Creation of print visuals, from flyers to tarpaulins, for the group's concessions and new boutiques
My experience at Retail Renault Group gave me an enriching immersion in the world of automobiles and graphic design. Contributing to the visual communication of such an emblematic company enabled me to develop technical skills while consolidating my ability to create visuals in line with demanding brand standards.
