Who am I ?

"Creating simple and innovative to shape tomorrow's experiences."

Isaac Assomany, 24

Freelance product designer based in Paris

Design process

With a dual background in industrial design and art direction, my approach to design is creative, pragmatic and user-centered. Each project follows a rigorous process where simplicity and functionality come first.
Using Design Thinking, I analyze real needs to create solutions that are intuitive, aesthetic and effective, as well as Design Sprint and Agile, favoring rapid iteration and fluid collaboration.
Whether it's for UX/UI, product design or branding, I ensure that every decision is guided by continuous user feedback, guaranteeing streamlined, adapted and high-performance solutions.

Logo Figma

UI Design

Logo Webflow

Web design

Logo Photoshop
Logo AfterEffectLogo Illustrator

Adobe Suite

Logo Rhino 3D
Logo Keyshot

3D Render

Towards user-centered design

My path in design has been fraught with challenges. Initially drawn to automotive design, I soon realized that my place was not in design, but in exploring other creative fields. I turned to branding design, captivated by the creation of brand universes, and then to UX/UI design, where I found my true calling.

Designing tomorrow's interfaces in a technological world is an exciting challenge that I fully embrace. An industrial designer by training, with a user- and product-centered approach, I honed my skills at Strate école de design, then finalized my career with a Master's degree in Art Direction specialized in UX Design at LISAA, while working on a work-study program at Retail Renault Group. My aim is to design simple, innovative and effective solutions, guided by the Design Thinking methodology and the “Less is more” philosophy.

Specialities

ux/ui design

artistic direction

branding

3D

print & packaging

communication strategy

My background

  • 2022 - 2024
    Graphic designer, Retail Renault Group


    As a work-study student at Retail Renault Group, I worked as a graphic designer, designing and producing advertising posters, creating visuals for the web and social networks, and contributing to the redesign of the graphic charter.
  • 2022 - 2024
    Art Direction at LISAA, Paris


    During my two-year Master's degree at LISAA in art direction, specializing in UX Design, I strengthened my skills in UX/UI design, webdesign and eco-design. I also worked on visual identity, motion design and print projects, while integrating methodologies such as Design Thinking, Design Sprint and the Agile method. This career path has enabled me to acquire solid expertise in communications strategy and user-centered design.
  • 2018 - 2022
    Industrial Design at Strate école de design, Paris.

    During my 4 years at design school, I developed a solid understanding of design culture and history, while specializing in product design, with skills in sketching and 3D modeling. I also explored mobility and space design, as well as branding, working on the creation of complete brand identities: packaging, logos, typography, print and marketing materials.

Here's my CV in .pdf if you'd like to download it!